/* Upsen IA — hoja de estilos compartida */
/* Fuentes autoalojadas (Space Grotesk, Instrument Sans, Space Mono).
   Descargadas de Google Fonts y servidas desde assets/fonts/ para que la web
   no haga ninguna peticion a terceros ni transfiera la IP de los visitantes. */
/* latin-ext */
@font-face {
  font-family: 'Instrument Sans';
  font-style: normal;
  font-weight: 400;
  font-stretch: 100%;
  font-display: swap;
  src: url(fonts/instrument-sans-latin-ext.woff2) format('woff2');
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* latin */
@font-face {
  font-family: 'Instrument Sans';
  font-style: normal;
  font-weight: 400;
  font-stretch: 100%;
  font-display: swap;
  src: url(fonts/instrument-sans-latin.woff2) format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
/* latin-ext */
@font-face {
  font-family: 'Instrument Sans';
  font-style: normal;
  font-weight: 500;
  font-stretch: 100%;
  font-display: swap;
  src: url(fonts/instrument-sans-latin-ext.woff2) format('woff2');
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* latin */
@font-face {
  font-family: 'Instrument Sans';
  font-style: normal;
  font-weight: 500;
  font-stretch: 100%;
  font-display: swap;
  src: url(fonts/instrument-sans-latin.woff2) format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
/* latin-ext */
@font-face {
  font-family: 'Instrument Sans';
  font-style: normal;
  font-weight: 600;
  font-stretch: 100%;
  font-display: swap;
  src: url(fonts/instrument-sans-latin-ext.woff2) format('woff2');
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* latin */
@font-face {
  font-family: 'Instrument Sans';
  font-style: normal;
  font-weight: 600;
  font-stretch: 100%;
  font-display: swap;
  src: url(fonts/instrument-sans-latin.woff2) format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
/* latin-ext */
@font-face {
  font-family: 'Space Grotesk';
  font-style: normal;
  font-weight: 400;
  font-display: swap;
  src: url(fonts/space-grotesk-latin-ext.woff2) format('woff2');
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* latin */
@font-face {
  font-family: 'Space Grotesk';
  font-style: normal;
  font-weight: 400;
  font-display: swap;
  src: url(fonts/space-grotesk-latin.woff2) format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
/* latin-ext */
@font-face {
  font-family: 'Space Grotesk';
  font-style: normal;
  font-weight: 500;
  font-display: swap;
  src: url(fonts/space-grotesk-latin-ext.woff2) format('woff2');
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* latin */
@font-face {
  font-family: 'Space Grotesk';
  font-style: normal;
  font-weight: 500;
  font-display: swap;
  src: url(fonts/space-grotesk-latin.woff2) format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
/* latin-ext */
@font-face {
  font-family: 'Space Grotesk';
  font-style: normal;
  font-weight: 600;
  font-display: swap;
  src: url(fonts/space-grotesk-latin-ext.woff2) format('woff2');
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* latin */
@font-face {
  font-family: 'Space Grotesk';
  font-style: normal;
  font-weight: 600;
  font-display: swap;
  src: url(fonts/space-grotesk-latin.woff2) format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
/* latin-ext */
@font-face {
  font-family: 'Space Grotesk';
  font-style: normal;
  font-weight: 700;
  font-display: swap;
  src: url(fonts/space-grotesk-latin-ext.woff2) format('woff2');
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* latin */
@font-face {
  font-family: 'Space Grotesk';
  font-style: normal;
  font-weight: 700;
  font-display: swap;
  src: url(fonts/space-grotesk-latin.woff2) format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
/* latin-ext */
@font-face {
  font-family: 'Space Mono';
  font-style: normal;
  font-weight: 400;
  font-display: swap;
  src: url(fonts/space-mono-400-latin-ext.woff2) format('woff2');
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* latin */
@font-face {
  font-family: 'Space Mono';
  font-style: normal;
  font-weight: 400;
  font-display: swap;
  src: url(fonts/space-mono-400-latin.woff2) format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
/* latin-ext */
@font-face {
  font-family: 'Space Mono';
  font-style: normal;
  font-weight: 700;
  font-display: swap;
  src: url(fonts/space-mono-700-latin-ext.woff2) format('woff2');
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* latin */
@font-face {
  font-family: 'Space Mono';
  font-style: normal;
  font-weight: 700;
  font-display: swap;
  src: url(fonts/space-mono-700-latin.woff2) format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}

:root{
  --bg:#f2f1ee;
  --bg-alt:#eceae6;
  --card:#fafaf8;
  --ink:#17160f;
  --ink-soft:#4b4a3d;
  --ink-mute:#6b6a5c;
  --accent:#c9f24a;
  --accent-ink:#3a4718;
  --border:rgba(23,22,15,.14);
}

*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  margin:0;background:var(--bg);color:var(--ink);
  font-family:'Instrument Sans',system-ui,sans-serif;
  -webkit-font-smoothing:antialiased;overflow-x:hidden;
}
a{color:var(--ink);text-decoration:none}
::selection{background:var(--accent);color:var(--ink)}
img{max-width:100%;display:block}
ul{margin:0;padding:0;list-style:none}
h1,h2,h3,h4{font-family:'Space Grotesk',sans-serif;margin:0;letter-spacing:-.02em}
p{margin:0}

.eyebrow{
  display:inline-flex;align-items:center;gap:9px;
  font-family:'Space Mono',monospace;font-size:13px;letter-spacing:.16em;
  text-transform:uppercase;color:var(--ink-soft);margin-bottom:22px;
}
.eyebrow.on-dark{color:var(--accent)}
.eyebrow::before{content:"";width:8px;height:8px;background:var(--accent);transform:rotate(45deg);border:1px solid var(--ink);flex:none}
.eyebrow.on-dark::before{border-color:var(--accent)}

.btn{
  font-family:'Space Grotesk',sans-serif;font-weight:600;font-size:17px;
  padding:16px 28px;border-radius:999px;display:inline-block;border:1.5px solid var(--ink);
  transition:transform .2s,box-shadow .2s,background .2s;white-space:nowrap;
}
.btn-primary{background:var(--accent);color:var(--ink);box-shadow:3px 3px 0 var(--ink)}
.btn-primary:hover{transform:translate(-1px,-1px);box-shadow:5px 5px 0 var(--ink)}
.btn-dark{background:var(--ink);color:var(--bg);border-color:var(--ink)}
.btn-dark:hover{background:#2a2818}
.btn-ghost{border-color:rgba(23,22,15,.22);background:transparent;color:var(--ink)}
.btn-ghost:hover{border-color:var(--ink)}
.btn-small{padding:11px 18px;font-size:15px}

.microcopy{font-family:'Space Mono',monospace;font-size:13.5px;color:var(--ink-mute);margin:20px 0 0}

/* Solo para lectores de pantalla: fuera de la vista, dentro del árbol de accesibilidad. */
.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap;border:0}

/* MÁQUINA DE ESCRIBIR — se aplica a cualquier [data-typewriter].
   Las dos capas se apilan en la misma celda del grid: la fantasma va invisible
   pero ocupa sitio, así el bloque ya mide su tamaño final desde el primer frame.
   Esto no es cosmético:
     - la imagen del hero calcula su alto a partir de la columna de texto;
     - el ancho de cada .metric lo marca su etiqueta, no la cifra.
   Sin la reserva, ambos saltarían mientras se escribe. */
.tw-on{display:grid}
.tw-on>.tw-ghost,.tw-on>.tw-out{grid-area:1/1}
.tw-ghost{visibility:hidden}

/* NAV */
.site-header{position:fixed;top:0;left:0;right:0;z-index:50;backdrop-filter:blur(12px);background:rgba(242,241,238,.88);border-bottom:1px solid rgba(23,22,15,.08)}
.nav{max-width:1240px;margin:0 auto;padding:0 32px;height:72px;display:flex;align-items:center;justify-content:space-between;gap:24px}
/* LOGO — todo escala desde --logo (lado del rombo); proporciones del original 66px */
.brand{
  --logo:30px;
  display:inline-flex;align-items:center;gap:calc(var(--logo)*22/66);
  font-family:'Space Grotesk',sans-serif;
}
.brand-mark{
  width:var(--logo);height:var(--logo);flex:0 0 auto;
  background:var(--accent);transform:rotate(45deg);
  border-radius:calc(var(--logo)*11/66);
  box-shadow:inset 0 0 0 calc(var(--logo)*6/66) rgba(23,22,15,.18);
}
.brand-word{
  display:flex;flex-direction:column;line-height:.92;
  font-weight:700;font-size:calc(var(--logo)*44/66);color:var(--ink);
}
.brand-upsen{letter-spacing:-.02em}
.brand-ia{letter-spacing:.02em}
.brand-dot{color:#8a9a3c}
/* variante sobre fondo oscuro */
.site-footer .brand{--logo:38px}
.site-footer .brand-mark{box-shadow:inset 0 0 0 calc(var(--logo)*6/66) rgba(23,22,15,.55)}
.site-footer .brand-word{color:var(--bg)}
.site-footer .brand-dot{color:var(--accent)}
/* ---- Logo oficial ---- */
.brand{--logo:30px}
.brand-logo{
  display:block;height:34px;width:auto;
}
.site-footer .brand-logo{height:42px}
@media (max-width:860px){ .brand-logo{height:28px} }
.nav-right{display:flex;align-items:center;gap:30px}
.nav-links{display:flex;align-items:center;list-style:none;margin:0;padding:0;gap:26px;font-size:15.5px;font-weight:500}
.nav-links a:not(.nav-cta){opacity:.85}
.nav-links a:not(.nav-cta):hover,.nav-links a.active{opacity:1;color:var(--accent-ink)}
.nav-toggle{display:none;background:none;border:1.5px solid var(--ink);border-radius:8px;width:40px;height:40px;align-items:center;justify-content:center;cursor:pointer}
.nav-toggle span,.nav-toggle span::before,.nav-toggle span::after{content:"";display:block;width:18px;height:2px;background:var(--ink);position:relative;transition:transform .2s}
.nav-toggle span::before{position:absolute;top:-6px}
.nav-toggle span::after{position:absolute;top:6px}

@media (max-width:860px){
  .nav-links{
    position:fixed;top:72px;left:0;right:0;background:var(--bg);
    flex-direction:column;align-items:stretch;gap:0;padding:8px 32px 18px;
    border-bottom:1px solid rgba(23,22,15,.1);
    transform:translateY(-8px);opacity:0;pointer-events:none;transition:opacity .2s,transform .2s;
  }
  .nav-links.open{transform:none;opacity:1;pointer-events:auto}
  .nav-links li{padding:12px 0;border-bottom:1px solid rgba(23,22,15,.08)}
  .nav-toggle{display:flex}
  /* el CTA principal vive dentro del menú desplegable, no se oculta */
  .nav-links .nav-cta-li{border-bottom:none;padding:16px 0 4px}
  .nav-links .nav-cta{display:block;text-align:center;padding:15px 18px;font-size:17.5px}
}

main{padding-top:72px}

.section{max-width:1240px;margin:0 auto;padding:90px 32px}
.section-narrow{max-width:900px}
.section-dark{background:var(--ink);color:var(--bg)}
.section-alt{background:var(--bg-alt);border-top:1px solid rgba(23,22,15,.1)}
.section-accent{background:var(--accent);color:var(--ink);border-top:1.5px solid var(--ink)}
.section-border-top{border-top:1px solid rgba(23,22,15,.1)}

.kicker-block{max-width:720px;margin-bottom:48px}
/* Modificador, no comportamiento por defecto: .kicker-block se usa en 39 sitios
   y la mayoría van alineados a la izquierda. El antetítulo es inline-flex, así
   que text-align lo centra igual que al resto. */
.kicker-block.is-centered{margin-left:auto;margin-right:auto;text-align:center}
h2{font-weight:600;font-size:clamp(30px,3.8vw,48px);line-height:1.05;margin:0 0 18px}
.section-dark h2{color:var(--bg)}
.lead{font-size:19.5px;line-height:1.62;color:var(--ink-soft);margin:0}
.section-dark .lead{color:rgba(242,241,238,.7)}


/* ---- Hero sobre oscuro (solo la home) ---- */
.hero-dark{background:var(--ink);color:var(--bg);border-bottom:1.5px solid var(--ink)}
.hero-dark h1{color:var(--bg)}
.hero-dark .hero-sub{color:rgba(242,241,238,.72)}
.hero-dark .eyebrow{color:var(--accent)}
.hero-dark .eyebrow::before{border-color:var(--accent)}
.hero-dark .microcopy{color:rgba(242,241,238,.72)}
.hero-dark .btn-ghost{border-color:rgba(242,241,238,.3);color:var(--bg)}
.hero-dark .btn-ghost:hover{border-color:var(--bg)}
.hero-dark .btn-primary{box-shadow:3px 3px 0 rgba(242,241,238,.35)}
.hero-dark .hero-visual{border-color:rgba(242,241,238,.28);box-shadow:8px 8px 0 rgba(242,241,238,.14);background:#211f16}

/* HERO */
/* Ojo: main ya lleva padding-top:72px para dejar hueco a la cabecera fija,
   así que este padding es aire puro por debajo de ella. 72px = altura de la
   cabecera; mantiene el ritmo sin abrir un vacío. */
.hero{padding:72px 32px 80px}
/* stretch, no center: la imagen debe cubrir exactamente el alto de la columna
   de texto — del antetítulo al microcopy. Centrarla la desalinearía. */
.hero-grid{display:grid;grid-template-columns:1.15fr .85fr;gap:56px;align-items:stretch}
.hero-grid.no-visual{grid-template-columns:1fr;max-width:800px}
.hero h1{font-weight:600;font-size:clamp(36px,5vw,64px);line-height:1.04;margin:0 0 24px}
.hero-sub{font-size:20.5px;line-height:1.6;color:var(--ink-soft);max-width:600px;margin:0 0 34px}
.hero-ctas{display:flex;flex-wrap:wrap;gap:14px;align-items:center}
/* Marco de la imagen del hero.
   En escritorio NO lleva aspect-ratio a propósito: el alto lo marca la columna
   de texto (grid + align-items:stretch), así el marco empieza justo arriba del
   antetítulo y termina en la última línea del microcopy, pase lo que pase con
   la longitud del titular.
   La imagen real se mete como <img> dentro del div; object-fit la encaja sin
   deformarla, venga en el formato que venga.
   El rayado solo se ve mientras no haya imagen: es un hueco, no un adorno. */
.hero-visual{
  position:relative;overflow:hidden;
  border:1.5px solid var(--ink);border-radius:16px;
  box-shadow:8px 8px 0 var(--ink);
  background:repeating-linear-gradient(135deg,#e9e7de,#e9e7de 11px,#f1efe8 11px,#f1efe8 22px);
  display:flex;align-items:flex-end;padding:22px;
}
.hero-visual img{
  position:absolute;inset:0;
  width:100%;height:100%;
  object-fit:cover;object-position:center;
  display:block;
}
.hero-visual span{font-family:'Space Mono',monospace;font-size:13px;color:var(--ink-mute);background:var(--bg);padding:6px 10px;border-radius:6px;border:1px solid rgba(23,22,15,.15);position:relative}

/* TRUST BAR */
.trust{border-top:1px solid rgba(23,22,15,.1);border-bottom:1px solid rgba(23,22,15,.1);background:var(--bg-alt)}
.trust-inner{max-width:1240px;margin:0 auto;padding:40px 32px;display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:32px}
/* Mismo cuerpo que las cifras de al lado (.metric b): leen como iguales.
   El peso sigue siendo menor para que la cifra mande dentro de cada métrica. */
/* Mismo cuerpo que las cifras de al lado (.metric b): leen como iguales.
   El peso sigue siendo menor para que dentro de cada métrica mande la cifra.
   El max-width está calculado para que quepa junto a las métricas en una sola
   fila (1176 disponibles - 32 de hueco - 763 de métricas); si se toca el copy
   de las métricas, hay que rehacer esta cuenta. */
.trust-inner>p{font-family:'Space Grotesk',sans-serif;font-weight:500;font-size:30px;line-height:1.15;letter-spacing:-.02em;color:var(--ink-soft);margin:0;max-width:330px;flex:0 1 330px}
.metrics{display:flex;flex-wrap:wrap;gap:32px;flex:1 1 520px;align-items:flex-start}
.metric{flex:0 1 210px;max-width:210px}
.metric{display:flex;flex-direction:column;gap:3px}
.metric b{
  font-family:'Space Grotesk',sans-serif;font-weight:700;
  font-size:30px;line-height:1.1;letter-spacing:-.02em;
  color:var(--accent);
  -webkit-text-stroke:1.5px var(--ink);
  paint-order:stroke fill;
}
.metric span{font-family:'Space Mono',monospace;font-size:12.5px;line-height:1.35;text-transform:uppercase;letter-spacing:.08em;color:var(--ink-mute)}
.trust-inner>.trust-note{flex-basis:100%;flex-grow:1;font-family:'Instrument Sans',system-ui,sans-serif;font-weight:400;font-size:10.5px;line-height:1.3;letter-spacing:0;color:var(--ink-mute);opacity:.8;margin:0;max-width:none}
@media (min-width:1000px){.trust-inner>.trust-note{white-space:nowrap}}
.trust-note a{color:var(--ink-soft);border-bottom:1px solid rgba(23,22,15,.28)}
.trust-note a:hover{color:var(--ink);border-bottom-color:var(--ink)}

/* PROBLEM (dark, two column) */
.problem-grid{display:grid;grid-template-columns:1fr 1fr;gap:60px;align-items:start}
.problem-list li{display:flex;gap:16px;padding:20px 0;border-bottom:1px solid rgba(242,241,238,.12);font-size:18.5px;line-height:1.5;color:rgba(242,241,238,.9)}
.problem-list li::before{content:"✕";font-family:'Space Mono',monospace;font-size:14px;color:var(--accent);flex:none;padding-top:2px}
.problem-quote{font-size:17.5px;line-height:1.6;color:var(--accent);font-weight:500;margin:26px 0 0;border-left:2px solid var(--accent);padding-left:16px}

/* simple problem list (service pages) */
.problem-list-simple{display:grid;grid-template-columns:1fr 1fr;gap:8px 40px;margin-top:8px}
.problem-list-simple li{display:flex;gap:14px;padding:16px 0;border-bottom:1px solid rgba(242,241,238,.12);font-size:18px;line-height:1.5;color:rgba(242,241,238,.9)}
.problem-list-simple li::before{content:"✕";font-family:'Space Mono',monospace;font-size:14px;color:var(--accent);flex:none}

/* NÚMEROS — un único símbolo para toda la web.
   Cualquier cifra (pilares, cards de servicio, pasos del método) usa esta
   misma ficha. Solo cambia el tamaño mediante --num; forma, color, borde y
   tipografía son idénticos en todas las apariciones. */
.pillar-num,
.service-num,
.step-num,
.step-simple .step-num-small{
  --num:34px;
  font-family:'Space Grotesk',sans-serif;font-weight:700;
  font-size:var(--num);line-height:1;
  color:var(--accent);                    /* relleno verde */
  -webkit-text-stroke:1.5px var(--ink);   /* contorno negro del propio número */
  paint-order:stroke fill;                /* el trazo va detrás: el verde no se come */
  display:inline-block;flex:none;
  align-self:flex-start;justify-self:start;
}
.step-num{--num:44px}
.service-num,.step-simple .step-num-small{--num:26px}

/* PILLARS / CARD GRIDS */
.grid-3{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.grid-4{display:grid;grid-template-columns:repeat(4,1fr);gap:16px}
.pillar-card,.card-basic{background:var(--card);border:1.5px solid var(--ink);border-radius:16px;padding:30px;display:flex;flex-direction:column;gap:12px}
.pillar-card h3,.card-basic h3{font-size:21px;margin:6px 0 0}
.pillar-card p,.card-basic p{font-size:17px;line-height:1.55;color:var(--ink-soft)}

/* SERVICE CARDS */
.service-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.service-card{background:var(--card);border:1.5px solid var(--border);border-radius:16px;padding:24px;display:flex;flex-direction:column;gap:10px;min-height:210px;transition:border-color .2s,transform .2s,box-shadow .2s}
.service-card:hover{border-color:var(--ink);transform:translateY(-3px);box-shadow:0 10px 24px rgba(23,22,15,.1)}
/* En la home las cards viven bajo un h2 de sección -> son h3.
   En servicios/index.html cuelgan directamente del h1 -> son h2.
   Mismo aspecto en ambos casos. */
.service-card h3,.service-card h2{font-size:19.5px;font-weight:600;line-height:1.2;letter-spacing:-.02em;margin:2px 0 0}
.service-card p{font-size:15.5px;line-height:1.5;color:var(--ink-soft);flex:1;margin:0}
.service-link{font-family:'Space Mono',monospace;font-size:13px;color:var(--accent-ink);font-weight:700}

/* PROCESS STEPS */
.process-grid{display:grid;grid-template-columns:.85fr 1.15fr;gap:60px;align-items:start}
.process-side{position:sticky;top:100px}
.step{display:grid;grid-template-columns:64px 1fr;gap:22px;padding:26px 0;border-top:1px solid rgba(23,22,15,.14)}
.step h3{font-size:22px;margin:4px 0 8px}
.step p{font-size:17.5px;line-height:1.55;color:var(--ink-soft)}

.step-simple{display:grid;grid-template-columns:44px 1fr;gap:18px;padding:20px 0;border-top:1px solid var(--border)}
.step-simple p{font-size:17.5px;line-height:1.55;color:var(--ink-soft);padding-top:4px}

/* CASE CARDS */
.case-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.case-card{border:1px solid rgba(242,241,238,.18);border-radius:16px;padding:28px;display:flex;flex-direction:column;gap:18px;background:rgba(242,241,238,.03)}
.case-tag{font-family:'Space Mono',monospace;font-size:12.5px;text-transform:uppercase;letter-spacing:.1em;color:var(--accent);align-self:flex-start;border:1px solid rgba(201,242,74,.4);padding:5px 10px;border-radius:999px}
.case-label{font-family:'Space Mono',monospace;font-size:12px;color:rgba(242,241,238,.5);display:block;margin-bottom:4px}
.case-card p{margin:0;font-size:17px;line-height:1.5;color:rgba(242,241,238,.82)}
.case-result{border-top:1px solid rgba(242,241,238,.15);padding-top:16px}
.case-result p{font-size:17.5px;line-height:1.45;font-weight:600;font-family:'Space Grotesk',sans-serif;color:var(--bg)}

/* DIFFERENTIATORS */
.diff-card{border-top:2px solid var(--accent);padding-top:18px;display:flex;flex-direction:column;gap:8px}
.diff-card h3{font-size:19.5px}
.diff-card p{font-size:16.5px;line-height:1.55;color:var(--ink-soft)}

/* FAQ */
.faq-list{display:flex;flex-direction:column;gap:12px}
details.faq-item{background:var(--card);border:1.5px solid var(--border);border-radius:14px;overflow:hidden}
details.faq-item[open]{border-color:var(--ink)}
details.faq-item summary{
  list-style:none;cursor:pointer;padding:22px 24px;display:flex;align-items:center;justify-content:space-between;gap:20px;
  font-family:'Space Grotesk',sans-serif;font-weight:600;font-size:19px;
}
details.faq-item summary::-webkit-details-marker{display:none}
.faq-icon{flex:none;width:26px;height:26px;border-radius:50%;background:var(--accent);border:1.5px solid var(--ink);display:flex;align-items:center;justify-content:center;font-size:17.5px;transition:transform .25s}
details.faq-item[open] .faq-icon{transform:rotate(45deg)}
.faq-answer{padding:0 24px 24px;font-size:17.5px;line-height:1.6;color:var(--ink-soft);max-width:680px}

/* PÁGINAS LEGALES */
.legal{max-width:820px}
.legal h2{font-size:25px;font-weight:600;margin:46px 0 14px}
.legal h2:first-of-type{margin-top:0}
.legal p{font-size:17.5px;line-height:1.68;color:var(--ink-soft);margin:0 0 14px}
.legal ul{margin:0 0 16px}
.legal li{position:relative;padding-left:22px;margin-bottom:9px;font-size:17.5px;line-height:1.6;color:var(--ink-soft)}
.legal li::before{content:"";position:absolute;left:0;top:9px;width:7px;height:7px;background:var(--accent);border:1px solid var(--ink);transform:rotate(45deg)}
.legal a{border-bottom:1.5px solid var(--accent);font-weight:500}
.legal a:hover{background:rgba(201,242,74,.25)}
/* tabla de datos identificativos */
.legal-data{border-top:1px solid var(--border);margin:0 0 16px}
.legal-data>div{display:grid;grid-template-columns:210px 1fr;gap:16px;padding:13px 0;border-bottom:1px solid var(--border)}
.legal-data dt{font-family:'Space Mono',monospace;font-size:13px;text-transform:uppercase;letter-spacing:.07em;color:var(--ink-mute);margin:0}
.legal-data dd{margin:0;font-size:17.5px;line-height:1.5}
.legal-updated{font-family:'Space Mono',monospace;font-size:13.5px;color:var(--ink-mute);margin:44px 0 0;padding-top:20px;border-top:1px solid var(--border)}
/* Marcador de dato pendiente. Rojo y ruidoso a propósito: si esto llega a
   producción tiene que saltar a la vista antes de que lo vea un visitante. */
.todo{background:#ffe3e0;border:1.5px dashed #b03024;color:#8e2b20;font-family:'Space Mono',monospace;font-size:14px;font-weight:700;padding:1px 7px;border-radius:5px}
.todo-box{background:#ffe3e0;border:1.5px dashed #b03024;border-radius:12px;padding:20px 24px;margin:0 0 36px}
.todo-box p{color:#8e2b20;font-size:16.5px;margin:0}
.todo-box p+p{margin-top:8px}
.todo-box b{font-family:'Space Grotesk',sans-serif}
@media (max-width:640px){
  .legal-data>div{grid-template-columns:1fr;gap:4px}
}

/* CTA FINAL */
.cta-final{text-align:center;max-width:1000px}
.cta-final h2{font-weight:700;font-size:clamp(32px,4.4vw,56px);line-height:1.03;margin:0 0 20px}
.cta-final p{font-size:20.5px;line-height:1.55;color:#2a2818;max-width:620px;margin:0 auto 34px}
/* Encima del botón hay 34px (.cta-final p) y debajo solo 20 (.microcopy):
   por eso el texto se pegaba al botón. Se equilibra. */
.cta-final .microcopy{color:var(--accent-ink);margin-top:32px}

/* FOOTER */
.site-footer{background:var(--ink);color:var(--bg)}
.footer-inner{max-width:1240px;margin:0 auto;padding:72px 32px 40px}
.footer-top{display:grid;grid-template-columns:1.5fr 1.15fr .8fr .8fr .6fr;gap:36px;padding-bottom:48px;border-bottom:1px solid rgba(242,241,238,.15)}
.footer-brand p{font-size:16.5px;line-height:1.55;color:rgba(242,241,238,.62);margin:18px 0 22px;max-width:320px}
/* Los títulos de columna son h2 por jerarquía (el footer es un landmark propio),
   pero visualmente siguen siendo etiquetas pequeñas, no titulares. */
.footer-col h2{font-family:'Space Mono',monospace;font-size:12.5px;line-height:1.2;text-transform:uppercase;letter-spacing:.12em;color:var(--accent);margin:0 0 16px;font-weight:400}
.footer-col ul{display:flex;flex-direction:column;gap:11px}
.footer-col a,.footer-col span{font-size:16px;color:rgba(242,241,238,.72)}
.footer-col a:hover{color:var(--accent)}
.footer-bottom{display:flex;flex-wrap:wrap;justify-content:space-between;gap:16px;padding-top:26px;font-family:'Space Mono',monospace;font-size:13px;color:rgba(242,241,238,.5)}
.footer-bottom a{color:rgba(242,241,238,.5)}
.footer-bottom-links{display:flex;gap:20px}

/* CONTACT PAGE */
.contact-grid{display:grid;grid-template-columns:1.2fr .8fr;gap:56px;align-items:start}
.form-field{display:flex;flex-direction:column;gap:8px;margin-bottom:20px}
.form-field label{font-family:'Space Grotesk',sans-serif;font-weight:600;font-size:16px}
.form-field .optional{font-weight:400;color:var(--ink-mute);font-size:14px}
.form-field input,.form-field textarea,.form-field select{
  font-family:'Instrument Sans',sans-serif;font-size:17px;padding:13px 16px;
  border:1.5px solid var(--border);border-radius:10px;background:var(--card);color:var(--ink);
}
.form-field input:focus,.form-field textarea:focus,.form-field select:focus{outline:none;border-color:var(--ink)}
.form-check{display:flex;align-items:flex-start;gap:10px;font-size:15.5px;line-height:1.5;color:var(--ink-soft)}
.form-check input{margin-top:3px}
.trust-col{background:var(--card);border:1.5px solid var(--ink);border-radius:16px;padding:30px}
.trust-col h2{font-size:20.5px;line-height:1.25;margin:0 0 16px}
.trust-col li{display:flex;gap:12px;padding:10px 0;font-size:16.5px;line-height:1.5;color:var(--ink-soft)}
.trust-col li::before{content:"✓";color:var(--accent-ink);font-weight:700;flex:none}
.next-steps{margin-top:24px;padding-top:24px;border-top:1px solid var(--border)}
.next-steps h3{font-family:'Space Mono',monospace;font-size:13px;text-transform:uppercase;letter-spacing:.1em;color:var(--ink-mute);margin:0 0 10px;font-weight:400}
.next-steps p{font-size:16px;line-height:1.55;color:var(--ink-soft)}
.form-confirm{display:none;background:var(--card);border:1.5px solid var(--ink);border-radius:16px;padding:30px;font-size:17.5px;line-height:1.6}
.form-confirm.show{display:block}

@media (max-width:980px){
  .hero-grid{grid-template-columns:1fr}
  /* Apilado ya no hay columna de texto a la que igualarse, así que aquí sí
     necesita una proporción propia. En vertical ocuparía casi toda la
     pantalla, de modo que se recorta apaisada. */
  .hero-visual{--hero-ratio:4/5;aspect-ratio:var(--hero-ratio);box-shadow:6px 6px 0 var(--ink);margin-top:8px}
  .problem-grid,.process-grid,.contact-grid{grid-template-columns:1fr}
  .process-side{position:static}
  .grid-3,.grid-4,.service-grid{grid-template-columns:repeat(2,1fr)}
  .case-grid{grid-template-columns:1fr}
  .footer-top{grid-template-columns:1fr 1fr}
}
@media (max-width:640px){
  .section{padding:64px 24px}
  .hero{padding:52px 20px 60px}
  .grid-3,.grid-4,.service-grid{grid-template-columns:1fr}
  .problem-list-simple{grid-template-columns:1fr}
  .footer-top{grid-template-columns:1fr}
  .metrics{gap:28px}
}

/* ---- Cláusula informativa del formulario (RGPD) ---- */
.form-legal{
  margin:22px 0 14px;padding:16px 18px;
  border:1px solid rgba(23,22,15,.14);border-radius:12px;
  background:rgba(23,22,15,.03);
  font-size:14px;line-height:1.5;color:var(--ink-soft);
}
.form-legal p{margin:0 0 6px}
.form-legal p:last-child{margin-bottom:0}
.form-legal a{border-bottom:1.5px solid var(--accent);font-weight:500}

/* ---- Envío del formulario ---- */
.hp-field{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}
.form-error{color:#8e2b20;font-size:15px;line-height:1.5;margin:14px 0 0;min-height:0}
#contact-form button[disabled]{opacity:.6;cursor:progress}

/* ---- Cierre de la home: verde atenuado y microcopy en una línea ---- */
.section-accent.cta-home{background:#e4f2b4}
.section-accent.cta-home .microcopy{white-space:nowrap}
@media (max-width:640px){.section-accent.cta-home .microcopy{white-space:normal}}

/* ---- Ilustración de cada caso ---- */
.case-media{border:1px solid rgba(242,241,238,.16);border-radius:10px;background:rgba(242,241,238,.03);padding:10px;margin-bottom:4px}
.case-media .case-art{display:block;width:100%;height:auto}

/* ---- Ilustración del hero en páginas interiores ---- */
.hero-art{
  border:1.5px solid var(--ink);border-radius:16px;
  box-shadow:8px 8px 0 var(--ink);background:var(--card);
  padding:20px;display:flex;align-items:center;justify-content:center;align-self:center;
}
.hero-art-svg{display:block;width:100%;height:auto}
@media (max-width:860px){.hero-art{box-shadow:6px 6px 0 var(--ink);padding:16px}}

/* ---- Nota inferior del formulario ---- */
.form-note{
  font-size:16px;line-height:1.5;font-weight:500;color:#17160F;
  text-align:center;max-width:520px;margin:26px auto 0;
}
@media (max-width:640px){.form-note{font-size:15px}}

/* ---- Banner interior: crema, texto en tinta, verde solo como acento ---- */
.hero:not(.hero-dark){background:#F4F2EC;border-bottom:1px solid rgba(23,22,15,.1)}

/* ---- Titular rotatorio de la home ---- */
.hero-claim .rotador{display:inline-grid;vertical-align:top;color:var(--accent)}
.hero-claim .rotador-hueco,.hero-claim .rotador-texto{grid-area:1/1;white-space:nowrap}
.hero-claim .rotador-hueco{visibility:hidden}
.hero-claim .rotador-cursor{
  grid-area:1/1;justify-self:start;align-self:center;
  width:.52em;height:.9em;background:currentColor;
  transform:translateX(var(--cursor-x,0));display:none;
}
.rotador.is-live .rotador-cursor{display:block;animation:parpadeo 1.1s ease-in-out infinite}
.rotador.is-live.en-pausa .rotador-cursor{animation:none;opacity:1}
@keyframes parpadeo{0%,42%{opacity:1}50%,92%{opacity:.08}100%{opacity:1}}
@media (max-width:600px){.hero-claim{font-size:clamp(30px,8.5vw,40px)}}

/* ---- Entrada suave en páginas interiores ---- */
.reveal{opacity:0;transform:translateY(14px)}
.reveal.is-in{opacity:1;transform:none;transition:opacity .65s ease,transform .65s ease}
@media (prefers-reduced-motion:reduce){
  .reveal,.reveal.is-in{opacity:1;transform:none;transition:none}
  .rotador.is-live .rotador-cursor{animation:none}
}

/* ---- Salto al contenido (teclado y lectores de pantalla) ---- */
.skip-link{
  position:absolute;left:-9999px;top:0;z-index:100;
  background:var(--accent);color:var(--ink);border:1.5px solid var(--ink);
  padding:12px 18px;border-radius:0 0 10px 0;font-weight:600;
}
.skip-link:focus{left:0}

/* ---- Título centrado de sección ---- */
.titulo-seccion{
  text-align:center;max-width:820px;margin:0 auto 44px;
  font-size:clamp(28px,3.2vw,38px);line-height:1.15;letter-spacing:-.02em;
}
@media (max-width:640px){.titulo-seccion{margin-bottom:32px}}

/* ---- Carrusel de casos de uso ---- */
.titulo-claro{color:var(--bg)}
.carrusel{position:relative}
.carrusel-pista{
  display:flex;gap:20px;overflow-x:auto;scroll-snap-type:x mandatory;
  scroll-behavior:smooth;padding-bottom:6px;
  scrollbar-width:none;-ms-overflow-style:none;
}
.carrusel-pista::-webkit-scrollbar{display:none}
.carrusel-pista>.case-card{
  flex:0 0 calc((100% - 40px) / 3);scroll-snap-align:start;
}
.carrusel-mandos{display:flex;align-items:center;justify-content:center;gap:18px;margin-top:28px}
.carrusel-flecha{
  width:42px;height:42px;border-radius:50%;cursor:pointer;
  background:transparent;color:var(--bg);border:1.5px solid rgba(242,241,238,.45);
  font-size:17px;line-height:1;display:flex;align-items:center;justify-content:center;
  transition:background .2s ease,color .2s ease,border-color .2s ease;
}
.carrusel-flecha:hover{background:var(--accent);color:var(--ink);border-color:var(--accent)}
.carrusel-flecha[disabled]{opacity:.3;cursor:default}
.carrusel-flecha[disabled]:hover{background:transparent;color:var(--bg);border-color:rgba(242,241,238,.45)}
.carrusel-puntos{display:flex;gap:9px}
.carrusel-punto{
  width:9px;height:9px;border-radius:50%;cursor:pointer;padding:0;
  background:rgba(242,241,238,.3);border:none;transition:background .2s ease,transform .2s ease;
}
.carrusel-punto.activo{background:var(--accent);transform:scale(1.25)}
@media (max-width:1000px){
  .carrusel-pista>.case-card{flex:0 0 calc((100% - 20px) / 2)}
}
@media (max-width:680px){
  .carrusel-pista{gap:16px}
  .carrusel-pista>.case-card{flex:0 0 100%}
}
@media (prefers-reduced-motion:reduce){.carrusel-pista{scroll-behavior:auto}}

/* ---- Hero de la home: microcopy legible e imagen completa ---- */
.hero .microcopy{font-size:16px;line-height:1.55;margin-top:24px}
@media (max-width:640px){.hero .microcopy{font-size:15px}}
.hero-dark .hero-visual{background:#1c1b13;padding:0}
.hero-dark .hero-visual img{object-fit:contain;object-position:center}

/* ---- Formulario incrustado de HighLevel ---- */
.ghl-form{
  border:1.5px solid var(--ink);border-radius:16px;
  box-shadow:6px 6px 0 var(--ink);background:var(--card);
  overflow:hidden;min-height:1100px;
}
.ghl-form iframe{display:block;width:100%;min-height:1100px}
@media (max-width:860px){.ghl-form{box-shadow:4px 4px 0 var(--ink)}}